The Cobrasnake


b. 1986, HK.

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For more than a decade, Mark Hunter has been the definitive photographer of alternative contemporary culture. He was one of the first to recognize the power of social media and jumped into the digital sphere, pulling out his camera and catching the rise of new media. The Cobra Snake, Mark’s online persona and root of his work, has become a blueprint for anyone building a brand around digital presence. Having tailored his own business around the agile nature of digital interaction, he has extensive native expertise and experience connecting to Millennials, introducing them to new lifestyles and brands. It’s his life. Every project proves anew his ability to connect and work with subjects and collaborators quickly and deeply, across cultural boundaries, to find new and exciting moments.  

He brings that easy nature to get the job done for a wide range of clients including Microsoft, Sony PlayStation, T Mobile, Yahoo!, Sunglass Hut, Virgin Mobile, UE Boom, adidas, and Capitol Records. His editorial work has appeared in Rolling Stone, Vice, Complex, I-d, L.A. Weekly, Harpers Bazaar, Galore, and Nylon. Hunter has also brought his fingerprint to fashion campaigns for Calvin Klein, Helmut Lang, Forever 21, Bandier, Dolls Kill, and Wildfox. Each of these clients has demanded different styles and deliverables, and Mark’s passion for execution has turned him into a 360 degree, full service collaborator who is always looking for solutions to exciting challenges. 

In addition to his photography career Mark also developed a successful brick & mortar + online store (The Cobra Shop) and his passion project Cobra Fitness Club focuses on making fitness fun for people looking for an alternative to their usual routine. Every interaction is an opportunity to connect and tell a better story about the people he meets: collaboration is the heart of everything he does.